We love the host of this tv show, Arie Boomsma. He followed seven teens in the series '40 days without sex', and yes, that show was about what 40 days without sex would be like. For the logo we pulled from our massive archive of gradients, graffiti, textures. There's even a day-count reference in there. It was real fun to see the logo all over the media. We do have a hard time deciding if we like Arie's long hair better than his army cut though.
